Hi! I’m April, an editorial strategist with years of experience leading successful teams in the lifestyle and parenting spaces.

Most recently, I was executive editor at Romper, a brand that is consistently recognized as an innovative, inclusive, leading site in the parenting space — I’m so proud of the ASME Award-winning editorial team I was instrumental in building and leading during my tenure there. I’ve also contributed to myriad publications, from The New York Times, New York Magazine/The Cut, Allure, SELF, House Beautiful, Women’s Health, Bustle, and TheSkimm, to New Jersey Family, SUCCESS Magazine, MSN, and more.  

On the non-profit and brand side, I’ve consulted for organizations like the national education non-profit A Better Chance, Inc. and the experiential marketing company Pop2Life, where I helmed projects like strategizing and executing all social media for the inaugural Food Network In Concert.

I’ve worked on and starred in campaigns with brands like Pinterest, The Gap, and Simple Skincare.

I have also orchestrated significant editorial partnerships, including Romper’s years-long partnership with Mom 2.0, and two with the Clinton Foundation, with whom Romper documented the impact of the pandemic on mothers across the racial and economic spectrum.

As an audience development pro, I have deep expertise in reading, parsing, and strategizing based on analytics — while building brand, voice, and community. I have a vast network of influencers, freelance writers, experts, photographers, and editors. Oh, also: I’m really fun to work with!